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Research papers

From clay model to consumer satisfaction

This paper describes the role of marketing research, both at the desk and in the field, centrally and locally, in developing and marketing the new Volvo. It touches on the problems of positioning a concept that was entirely new for the company in a...

Catalogue: ESOMAR Congress 1987
Authors: Daniela Maiani, Chris Van Scbijndel, Joop van der Vegt
September 1, 1987
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Citation

Maiani, Van Scbijndel and van der Vegt (1987a, September 01). From clay model to consumer satisfaction. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-clay-model-to-consumer-satisfaction